David Larkin of Letterboxd made a visit to the Lab in April spoke about the powerful audience engagement tool. Plus another lab film takes an innovative path to its premiere tonight.
I dearly love Letterboxd, and recently joined in, listing (as of this date) 1,884 of my favorite films from the hundred-year history of the medium. But I'm unclear as to how to leverage this in the exciting ways you and David describe above.
So what's the smartest way to connect? Pick a movie I love, go to the reviews of it, click on every one that I love, and respond to them? If I make a list of films that inspired my own (as-yet-unreleased-but-booking-eventized-screenings-and-about-to-jump-on-Eventive) film, how do I get people to notice and enjoy it/respond to it?
I'm guessing the answer is "Dive in, and find out!" But a couple of beginner's tips would be more than welcome. THANKS!!!
Yes - dive in of course. But it depends on what your goal is and what stage of release you are at. Assuming you have a film - as early as the festival release getting people to write reviews on Letterboxd about your film. Then I would allocate a section of your budget for Letterboxd and I would create a list of potential comps that are doing well on the platform to help Letterboxd help you. But of course the organic way is to engage with people who seem to like the films similar to yours - and see if you can engage them.
By "potential comps", do you mean people who I might invite to (say) an Eventive PVOD for free, in order to encourage their followers to hit the next one? Cuz that makes ENORMOUS sense!
sure try that - but best to do that authentically - create a relationship with people who are like minded - but also re comps - i meant films that are similar so that if you use the ad platform - you have comps to refer to.
Oh, you meant "comparisons"! GOTCHA! And 100% on authenticity. I'm a sincerity-based, bullshit-abhoring organism who loves to make friends with cool people, not sleaze my way onto their "Fuck that guy!" list. FRIENDS ARE THE BEST, and the only real reason to do any of this shit at all!
THANKS!!! And thank you for everything. What you're doing with this column and 8Above is indispensable. Pulling together the scratch to do a session with you SOON!
Is there somewhere I can see the Webinar replay of this? Thanks!
I dearly love Letterboxd, and recently joined in, listing (as of this date) 1,884 of my favorite films from the hundred-year history of the medium. But I'm unclear as to how to leverage this in the exciting ways you and David describe above.
So what's the smartest way to connect? Pick a movie I love, go to the reviews of it, click on every one that I love, and respond to them? If I make a list of films that inspired my own (as-yet-unreleased-but-booking-eventized-screenings-and-about-to-jump-on-Eventive) film, how do I get people to notice and enjoy it/respond to it?
I'm guessing the answer is "Dive in, and find out!" But a couple of beginner's tips would be more than welcome. THANKS!!!
Yes - dive in of course. But it depends on what your goal is and what stage of release you are at. Assuming you have a film - as early as the festival release getting people to write reviews on Letterboxd about your film. Then I would allocate a section of your budget for Letterboxd and I would create a list of potential comps that are doing well on the platform to help Letterboxd help you. But of course the organic way is to engage with people who seem to like the films similar to yours - and see if you can engage them.
By "potential comps", do you mean people who I might invite to (say) an Eventive PVOD for free, in order to encourage their followers to hit the next one? Cuz that makes ENORMOUS sense!
sure try that - but best to do that authentically - create a relationship with people who are like minded - but also re comps - i meant films that are similar so that if you use the ad platform - you have comps to refer to.
Oh, you meant "comparisons"! GOTCHA! And 100% on authenticity. I'm a sincerity-based, bullshit-abhoring organism who loves to make friends with cool people, not sleaze my way onto their "Fuck that guy!" list. FRIENDS ARE THE BEST, and the only real reason to do any of this shit at all!
Great philosophy - well said.
THANKS!!! And thank you for everything. What you're doing with this column and 8Above is indispensable. Pulling together the scratch to do a session with you SOON!