This is a particular bug bear of mine. When we released Your Fat Friend in the UK in January, we were the most successful doc at the UK Box office that week, yet still we had some industry accounts / press (looking at you Screen International) who described it as "self distribution", and were a bit snotty - positioning it as a lesser release akin to vanity publishing, rather than a strategic choice. I replied to some of these accounts on social media that I wasn't selling dvds out of the back of a car at a car boot sale - we were screening in 50 cinemas. They apologised and removed their posts. It is such a misunderstanding of what is actually happening in distribution.
I could not agree more!
This is a particular bug bear of mine. When we released Your Fat Friend in the UK in January, we were the most successful doc at the UK Box office that week, yet still we had some industry accounts / press (looking at you Screen International) who described it as "self distribution", and were a bit snotty - positioning it as a lesser release akin to vanity publishing, rather than a strategic choice. I replied to some of these accounts on social media that I wasn't selling dvds out of the back of a car at a car boot sale - we were screening in 50 cinemas. They apologised and removed their posts. It is such a misunderstanding of what is actually happening in distribution.
Excellent points.
Awesome you did that. And even if you were selling DVDs out of the back of your car. Thats still distribution! See you in Camden. Lets grab a drink.
Yup distribution!