Big Sonia Case Study Webinar Today!
You can still sign up for our webinar at 11am PT & Next week I'm on Show & Tell talking about theatrical releases.
Join director/producer/impact strategist Leah Warshawski and I today at 11am PT/2pm ET for a deep-dive webinar case study on BIG SONIA, a documentary that redefined what’s possible with grassroots impact and long-tail distribution.
Leah has stewarded BIG SONIA through 75+ festivals, hundreds of community screenings, an educational rollout in classrooms across the U.S., and a 3-year PBS broadcast.
🎟️ The event is free to attend
What we’ll unpack:
How to design a release with staying power—and keep revenue and impact flowing years after the premiere.
How BIG SONIA turned a local KC theatrical run into a $130K+ success using in-person Q&As, merch, and community love.
The anatomy of a long-tail strategy: from festival premieres to educational licensing, airline placement, and legacy partnerships.
Why community screenings and curriculum packages continue to drive engagement—and income—long after VOD fizzled.
How Leah’s latest project is extending BIG SONIA's impact into classrooms with AI-powered educational tools.
This session is part of our 8 Above Case Study Series, where we break down real-world release campaigns that prioritize transparency, purpose, and sustainability. It’s not just about what BIG SONIA did right—it’s about how you can apply those lessons to your own film’s release strategy.
If you're:
🎬 Developing your impact campaign
💡 Looking to create a long-tail distribution roadmap
📈 Trying to turn festival buzz into long-term results
🛠️ Seeking tangible tactics you can implement immediately
…this one’s for you.
Theatrical: Dead or Alive? Learn How Theatrical is Working & Where There are Opportunities
What’s an effective theatrical release strategy? One that reflects the realities of today and not the past. Learn how to avoid empty seats and drained bank account.
Join Keith Ochwat (Show & Tell) and I next week as I share how filmmakers are building impact, revenue, and lasting audience connection with a thoughtful and realistic theatrical strategy that works.
Date: July 17th @ 1pm PT/4pm ET
The event is free to attend.